Houston’s own Joho takes a bold step forward with ‘southside thrill ride’, a deeply introspective and sonically adventurous album that cements his status as a dynamic force in modern music. This project marks a pivotal moment in his evolution, blending hip-hop, alt-rock, R&B, and pop into a seamless, immersive experience.
Building on the momentum of ‘Black American Scumbag’, Joho refines his artistry with a record that explores themes of family, self-awareness, morality, and personal growth. His lyricism is razor-sharp, weaving personal narratives with broader reflections on life’s complexities. Standout singles like ‘better off alone’, ‘another stupid game’, and ‘all u have 2 say’ showcase his ability to navigate raw emotion with both vulnerability and confidence.
With Joho at the helm as primary vocalist and producer, ‘southside thrill ride’ thrives on its cohesive yet unpredictable sound. Additional production, mixing, and engineering by 4D3N, along with featured vocals from IIRIIS, add depth to the already rich album. Influences from Lou Reed, Stevie Wonder, Lil Wayne, and Kanye West can be felt throughout, yet Joho carves out a space entirely his own, crafting a sound that defies easy categorisation.
Recorded in his Houston home studio, this album embodies creative freedom at its finest. As Joho puts it, ‘southside thrill ride’ feels like the closing of one chapter and the beginning of something entirely new. If this project is any indication, the road ahead is wide open and he’s more than ready for the ride.
