Marsh Family, a musical collective (and actual family) hailing from Faversham, Kent, have returned to deliver their vibrant new single ‘Cool Kid’. Known for their viral home-produced videos that captured the world’s attention during the pandemic, this family of six is now venturing into more polished territory, bringing their signature blend of wit and warmth to a broader audience.
‘Cool Kid’ tackles the timeless tension between outward appearances and genuine authenticity, a topic that resonates even more in today’s age of Instagram filters and digital façades. ‘Cool Kid’ is sung primarily by the dynamic daughters of the group, and the track is driven by a pulsating rhythm section and funky bass. The result is such a fun song that delivers a poignant message about the dangers of sacrificing real connection for superficial validation, whilst making you want to sing, dance and strut along with it.
Accompanying the track is a creatively crafted music video that needs to be mentioned. The video offers a visual narrative for the song, all while The Marsh Family embarks on a quirky journey through school corridors aboard a vintage bus. The combination of paper animation and the family’s unique charm adds a layer of depth and whimsy to the powerful message as it captures the groovy retro vibes of the song.
Marsh Family first captured the public’s imagination with their humorous and heartfelt parodies but with ‘Cool Kid’ they show that they are more than capable of crafting original music that resonates with audiences on multiple levels. The transition from parody to original composition marks an exciting new chapter for the group, proving that their creativity and musicality extend far beyond the confines of their living room.
