Zachary Mason injects humour into existential contemplation with his new single ‘I Wish Humans Were Made in a Factory…’, blending rock and indie influences with a slight experimental twist. This latest release sees the Guildford-based artist continuing to push creative boundaries, offering listeners a witty yet thought-provoking take on human nature and the quirks of reproduction.
Sonically, the track carries Mason’s signature blend of crisp guitar work and layered instrumentation, evoking shades of Neil Young’s raw storytelling and Mac DeMarco’s offbeat charm. The lyrics entertain the idea of factory-assembled people as a way to bypass the unpredictability of human relationships, delivering an amusing yet subtly philosophical take on modern interactions.
Since diving into music production in 2021, Mason has built an impressive catalogue, crafting over 200 demo tracks and earning recognition across indie radio and media outlets such as Rolling Stone Spain and Minuto Indie. His previous release, ‘Sweet Sunshine’, garnered airplay on over 40 stations, while ‘I’ll Get Through’ made its mark on the indie radio charts.
With a growing presence in sync licensing and a knack for fusing humour with introspection, Mason continues to carve a unique space in the indie-rock landscape. ‘I Wish Humans Were Made in a Factory…’ is yet another testament to his ability to craft music that is both engaging and unexpectedly insightful, proving that sometimes, a playful perspective can be just as profound.
