There are few artists who balance introspection, global consciousness, and sheer pop allure quite like Kelsie Kimberlin. With her latest release ‘Perfume’, the prolific singer-songwriter once again proves why she is a force to be reckoned with. Accompanied by an evocative self-directed visual, ‘Perfume’ transports listeners into a dreamlike haze of love and attraction, blending delicate songwriting with an undeniable, entrancing hook.
Inspired by the classic novel ‘Perfume’, Kimberlin takes the notion of scent as an irresistible force and reframes it in a mesmerising and uplifting way. Where the book’s protagonist is haunted by his obsession, Kimberlin’s vision is one of romantic magnetism, where love lingers in the air like an intoxicating fragrance, guiding its subject without a word exchanged.
The accompanying video, filmed in the historic heart of Kyiv, is a testament to Kimberlin’s artistic ambition and global perspective. Set against the city’s cobblestone streets and timeless architecture, the visuals paint a picture of quiet intensity; a love so consuming it transcends language and logic, much like the invisible yet unmistakable trail of a signature scent.
While the video captures the serene side of the city, the reality behind the shoot was anything but tranquil. Shortly after filming, Kimberlin and her crew were shaken by a nearby attack, an event that took the life of 15-year-old Mariya Troyanovskaya, to whom this song is now dedicated. It’s a stark reminder of the ongoing resilience of Ukraine, a cause Kimberlin has passionately championed through both her music and activism.
Musically, ‘Perfume’ is both lush and hauntingly minimal, allowing Kimberlin’s silken vocals to shine. With Grammy-winning engineers Liam Noland (Adele) and Stuart Hawkes (Amy Winehouse) lending their expertise to the track’s pristine mix and rich depth, just like the lingering trace of an unforgettable perfume.
With a full-length film and soundtrack on the horizon, 2025 is shaping up to be a career-defining year for Kimberlin. Her commitment to merging art with activism, her fearless storytelling, and her ability to craft music that is universally resonant makes her an artist impossible to ignore.
